Be aware: Snap’s advertising and marketing means only publish audience gender data for “woman” and “male” customers, but the figures published for these demographics don’t usually incorporate as many as the full user determine, so percentages revealed right here might not sum to 100 percent.
Go world: see how Hong Kong’s latest “state of digital” compares with connectivity in other international locations by reading through our flagship Digital 2024 World wide Overview Report, which incorporates numerous slides of world digital data, and our in-depth Investigation of what these quantities might mean to suit your needs.
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Due to this, we advise warning when evaluating the social media marketing person values posted On this yr’s reviews with All those published in prior years, Specially since changes in described values may be the result of “corrections” within the source data, together with alterations in precise user behaviour.
To be a result, changes in ad achieve may not essentially indicate any change inside the platform’s All round user base.
The amount of social media people in Hong Kong At the beginning of 2024 was akin to 86.two per cent of the full populace, but it really’s essential to worry that social media marketing users may not represent unique individuals (see our thorough notes on data to understand why).
Check with views on anticipated variations in quantity of organization/output, range of persons engaged and prices for the coming quarter as in comparison with The existing quarter.
Get fresh insights: our handy social websites overview page will help you keep up-to-date with international social websites traits, supplying critical headlines for social websites adoption, as well as the most up-to-date consumer figures for the whole world’s most generally applied social media platforms.
Note: LinkedIn’s marketing resources only publish viewers gender data for “female” and “male” people.
The revised figures as well as the recent price GDP will likely be unveiled about two weeks later for the primary, next and 3rd reference quarters more info and over the Funds Working day to the fourth quarter.
These headline stats supply an awesome overview from the “point out of digital” in Hong Kong, but to be able to seem sensible of how digital developments and behaviours are evolving, we have to dig further in the data.
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Just in advance of we get into the full report, Here are several ideas for more looking at, that will present further context for our full list of Digital 2024 quantities for Hong Kong:
This contrasts Along with the gender data available from the promoting resources of platforms like Fb, which relies around the gender that buyers by themselves enter in their own personal profile.